The world’s largest trade fair for the advertising industry, PSI in Düsseldorf, was once again a complete success for us. Last week, we presented our new products and services for 2019 there. We received great feedback for our new co-branding services and innovative products throughout many promising discussions with our customer.
“Co-Branding On-Concept” provides the perfect way to communicate a brand. Our new service offers industrial customers the opportunity to benefit from unique promotional products that are conceptualized with our help. For the first time, it is possible to design a fully customized product in close cooperation with our product designers and our engineering team in China. This service takes promotional advertising to a new level and is the highly anticipated service of the year in the co-branding sector!
With our new concept “Co-Branding On-Demand” our B2B customers have the possibility to personalize our Vonmählen products with individual names in addition to the already known individualization possibilities. This allows our industrial customers to address their customers personally.
In order to be more effective and transparent with every order, we are launching a new co-branding portal. The portal gives our customers immediate access – from anywhere – to the status of the order as well as the current product information and sales documents. Live product configuration is also possible, as are online calculations with the option to set configuration contraints according to budget or quantity.
In addition to the new co-branding services, we also presented our new tech accessory High Five®, the world’s first 5in1 charging cable for key rings.A compact charging cable that is quickly available at any time and can charge all mobile devices on the market with five different connection options. We also presented numerous other new products: Backflip as a new, innovative smartphone holder, the Cable Twister cable management solution and the Wireless Concert One on-ear headphones as a luxury promotional product.
“Our well-lit and elegantly designed exhibition stand and our co-branding aniticipated products and services for 2019 were very well received by all who attended our booth. For example, our new 5in1 charging cable High Five® was regarded as very practical by many visitors. Our Wireless Concert One headphoneswere also very appealing. Some visitors even asked if they could buy headphones on the spot,” reports Marketing Manager Nils Fior. His conclusion: “PSI was truly sensational”.